You're in a tea house in Kyaukpyu, a small fishing village in Burma. You're tired because you spent the night gambling with a group of thugs aboard a rickety fishing vessel off the coast of Bangladesh. You just ate breakfast, yet you're still hungry. Not for food, but for some relaxing and informative entertainment.
Through wooden shuttered windows you hear the productive yet calm murmur of an outdoor fish market. Patrons come and go from the busy tea house, placing a few coins on the counter on their way out. As the sommelier refills your cup with Royal Myanmar Tea, you pull your cellphone out from the pocket of your Himalayan Cotton Trousers. That's when you navigate to a website. This website. And you read a fascinating blog post about none other than J. Peterman.
If you watch Seinfeld, you likely know who J Peterman is. He was Elaine's boss for a few seasons. He was an eccentric world traveler and adventurer who owned a clothing catalog. The catalog aimed to sell clothing using detailed stories - much like the one above - in which the reader can fantasize about being a world traveler, and then buy the clothing to at least look
like a world traveler.
First of all, I was amazed to lear that J Peterman is based on a real person, and that the J Peterman catalog really exists
. I was then even more amazed to learn that John O'Hurley, the actor who played J Peterman in Seinfeld, invested in the J Peterman company a few years ago when it was going through financial trouble. He is now a part owner